Talent Philosophy

Virtue and ability are equally important; knowledge must align with action.

Conduct Philosophy

Results deserve rewards; don’t speak of hardship without contribution.

Promotion Philosophy

Promotion comes from delivering results and developing talent.

Organizational Philosophy

The individual submits to the organization; personal interests yield to the bigger picture.

Marketing Philosophy

Simplicity is the ultimate strategy; serve the end user.

Innovation Philosophy

Refine the old, create the new; pursue excellence in craftsmanship.

One Core Principle

A spirit of craftsmanship: Innovation-driven, customer-centered, and dedicated to continuous improvement.

Two Key Pillars

K20 system development Standard demonstration park development

Three Strategic Shifts

From market-driven marketing to technology-driven marketing From selling products to solving crop-related problems From a sales mindset to helping growers increase profits

Four Responsibilities

Accept tasks with courage Face challenges head-on Step up in times of crisis Shoulder responsibility bravely

Five Strategic Breakthroughs

Crop differentiation Product differentiation Quality differentiation Organizational differentiation Supply chain differentiation

Ten Core Awareness Areas

Goal awareness Responsibility awareness Management awareness Marketing awareness Service awareness Competitive awareness Quality awareness Cost awareness Learning awareness Execution awareness